The Monash Business Behavioural Laboratory (MBBL) provides equipment, software and other services that support a broad range of research methods, from traditional focus groups to controlled lab experiments and real-world environments.
Since opening in 2010, the Lab has been used by academics and industry for researching a wide variety of topics, including advertising copy testing, website and product usability, product and packaging design, teamwork decision-making, and medical information reporting.
Multidisciplinary research facility
As a multi-disciplinary research facility, we have successfully enhanced the S research capability, increased student awareness and exposure to research in the behavioural disciplines, grown the school's Doctoral program, and consolidated the university's reputation as a regional leader in this field.
Research projects to date have included:
- consumer emotions
- online shopping behaviour
- brand and pricing effects
- group decision making
- leadership and negotiation behaviour
Technical capability and design
Located at Caulfield campus, Monash Business School's MBBL comprises two discreet research areas. Each of these can accommodate up to 30 participants in facilitated individual and group judgment and decision-making. Both areas are designed to accommodate flexible seating plans and desktop configurations. One research area is further equipped with eight dedicated self-contained, sound-proofed cubicles.
Six Tobii TX300 Eye Trackers are available to conduct advanced on-screen research through the tracking of eye movements. Up to 28 workstations with internet connected HP Elitebook laptops can be accommodated and a suite of online survey packages such as iThink, MediaLab and Direct RT are available. Researcher can access an observation room with sophisticated video and audio surveillance technology.