To access job opportunities and reach potential employers, it's now essential to incorporate social media tools in your job search, as it:
- demonstrates that you’re up-to-date with current internet and social media technologies
- connects you to opportunities through your professional networking contacts
- helps develop and showcase your personal brand
- makes you visible to employers and recruiters who use online networks to find potential employees.
Using social media is about projecting your image; highlighting your strengths, interests, skills, qualifications, connections and endorsements.
You need to manage your personal branding, and be vigilant with your content and privacy. When used properly, social media offers great opportunities. Google yourself to check your online presence as a recruiter would. Make sure what people see adds value to your brand, and doesn't detract from it.
Types of social media
Many organisations announce their recruitment activities on Facebook, including:
- updates on their graduate program
- vacation opportunities.
It's good to 'like' companies and organisations of interest, as their status will appear in your newsfeed, making it easy for you to keep up-to-date with what's going on.
Employers may be able to view your profile, so you should remove undesirable photos, videos and posts. Limit access for your professional contacts and set up lists within Facebook for specific access, or only allow friends to see your profile.
Join professional associations or organisations relevant to your field of interest. Participate in group discussions/forums to provide valuable commentary and opinions to raise your profile.
Use the Find Alumni tool in the Connections tab to see where other Monash graduates are working, and their career paths since graduation.
Be thoughtful about connecting with people who make contact with you, and consider how they might add to (or detract from) your profile image and personal brand.
Use LinkedIn to search for job opportunities, and refine your search by location, company name or industry. Have a look at available jobs.
Watch a video of what LinkedIn can do for students
You have 160 characters for your Twitter bio, so be clear and concise mentioning your profession, main skills, and ultimate career goal. Keep the details relevant.
Sharing links of interesting articles and resources related to your professional area is a great way to ensure recruiters see that you're up-to-date with the industry news.
Respond to people's tweets and retweet interesting feeds. Also, subscribe to RSS feeds, which is a great way of being notified of newly published posts from your favourite bloggers.
Following prominent thought leaders, influencers and experts in your field/industry projects your image as being interested, informed, and proactive.
Look for jobs by searching for some of these hashtags:
Learn how to effectively use Twitter resources for job hunters.
Other social media platforms
Some other social media types include:
Personal blogs and other sites used to display your work can be useful in defining your personal brand, if you keep them updated and are comfortable publicising your work. However, be careful of plagiarism!
Connect with us
Like us on our Monash University Career Connect Facebook page
Find out how many graduate employers use social media to check candidates on social media for careers.