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Innovation Strategy Development

On 2 to 3 November 2016 as part of the C&P Manufacturing Innovation Network training for industry members the ‘Innovation Strategy Development: A workshop developing innovation strategies that are innovative’ workshop was held at the Monash Conference Centre in the Melbourne CBD. The workshop was tailored for industry and delivered by Associate Professor Piet Beukman. There were 29 attendees at this workshop that were predominantly from industry. The industry attendees were from PPG Industries, PerkinElmer, BASF, Agilent Technologies, Haymes, KPMG, EPA Victoria, AESOP, d-labs, Murray Goulburn Innovation Centre, Bega Cheese, AMSI INTERN and Geelong Manufacturing Council.

The workshop described contemporary approaches to strategic analysis and strategy formulation that support organisations to achieve advantage or remain at the forefront of their industry sector. The attendees gained an understanding of the role that innovation plays in formulating strategy.  Innovation provides the ‘what’ that is used in the ‘how’ of strategy formulation - so that action leads to advantage.  This workshop built skills to define, manage and apply actions that allow them to take innovation beyond an abstract concept, building strategies to promote success.

Outcomes from the workshop included:

  • Identify innovation strategy or a strategy that recognises innovation in its formation.
  • Understanding the role of innovation in establishing economic, business, social or technological success.
  • Insights into how innovation is used to deal with competitive or change pressures.
  • Appropriate knowledge/technology transfer between source and user entities as a means to progress innovation in the value chain.
  • Consideration of the close complementary relationship between ‘innovation’ and ‘strategy’.

Innovation Strategy Development

‘Innovation Strategy Workshop’ workshop held at Monash Conference Centre in the Melbourne CBD on 2 to 3 November 2016. There were 29 attendees predominantly from 13 industry companies and the workshop was delivered by Associate Professor Piet Beukman (sixth from the right side).