MDFI Case Study Goes Global

Event date:  28 February 2023

Our Senior Communications & Events Coordinator, Vijay S Paul, presented a keynote session at the Utterly Content Global Summit with Monash Data Futures Institute’s (MDFI) case study on “How to use targeted content to build community at scale”.

In this session Vijay explored the role that targeted content can play in building and empowering a connected community of professionals. He explored how to use that content to build the community, and then how having that community can sustain itself and even help to decrease one’s communications and marketing costs.

Vijay presented the keynote using the case study from Monash Data Futures Institute, that through the use of targeted content built the largest community of AI and data science professionals in Asia-Pacific.