Music clip to make engineering more appealing
Monash has collaborated with world-famous music duo NERVO and seven other leading Australian universities to help make engineering exciting and relevant to young women, and encourage them to keep studying STEM subjects.
Together, we have created an innovative campaign, called Made By Me, that challenges stereotypes and shows that engineering is more than just construction sites and hard hats and relevant to many aspects of our lives.
The gateway to the Made By Me campaign is a new music video by NERVO – made up of 29-year-old singer-songwriters and sound engineers Miriam Nervo and Olivia Nervo - for their new song People Grinnin’.
The Nervo sisters, who have written and produced hits for music artists including Kylie Minogue, Miley Cyrus and Kesha, were the only women in their class when they studied sound engineering.
In the futuristic music clip, a group of female engineers create android versions of NERVO in a high-tech lab, using glass touchscreens and a range of other technologies that rely on engineering, highlighting how it is embedded in every facet of modern life.
Aside from being an exciting music video, the clip features a diverse range of objects from tech to skeletons and water, with the supporting microsite revealing the often invisible careers and the amazing people that make these things and more possible.
Made By Me is all about making the invisible visible, and doing so in an exciting way that will truly change how school leavers perceive engineering. The campaign reveals the hidden engineering behind everything in our day-to-day lives, from clean water to high-heel shoes.
Made By Me aims to inspire young people about a future in STEM and show them the impact they can have in the world. Engineers are encouraged to post photos of their work to social media with the hashtag #MadeByMe, to show the amazing work they do.
The campaign is being led by the University of New South Wales in collaboration with the University of Wollongong, the University of Western Australia, the University of Queensland, Monash University, the University of Melbourne, the Australian National University and the University of Adelaide together with Engineers Australia.
Visit the Monash Engineering website to view the video clip and find out more about Engineering at Monash.