World-renowned ethnography expert joins Monash IT

5 November 2018


Monash University welcomes global authority on emerging technologies, automated futures, and design anthropology, Professor Sarah Pink to the Faculty of Information Technology, and Monash Art, Design and Architecture (MADA).

She joins Monash as Professor of Design and Emerging Technologies and Director of the new Emerging Technology lab to develop a social science-led response to automated, connected and intelligent technologies and services.

Originally trained as an anthropologist, Professor Pink’s research is interdisciplinary, international and interventional. She is committed to her projects having both academic and external impact.

Professor Pink was Scientific Leader of the Human Experiences and Expectations of Autonomous Driving (HEAD) project, developed through an academic-industry collaboration with Volvo Cars and Halmstad University - a world first in delivering an interdisciplinary ethnography design research about the future of self-driving cars.

The HEAD project brought together Professor Pink’s design ethnography approach with, Wizard of Oz testing, and video art to investigate human dimensions of autonomous driving futures. Her research with Samsung and Computer Scientists at the Federal University of Pernambuco in Brazil has likewise brought design ethnography research together with technology design.

Professor Pink’s research has been funded by national research councils in Australia, UK, Sweden and Spain, and the EU, and through industry partnerships and other organisations.

Her academic career includes roles as Guest Professor in the School of Information Technology at Halmstad University Sweden and Visiting Professor in the Design School at Loughborough University UK. Her recent international position was at Aarhus University Foundation as Guest Professor, in the University’s Anthropology Department in 2018.

Professor Pink has published many books and academic articles, as well as disseminating her work through video documentary and web-based media. Some recent publications include: Uncertainty and Possibility (2018), Anthropologies and Futures (2017), Theoretical Scholarship and Applied Practice (2017), Making Homes (2017) and Digital Materialities (2017).

Sarah has a PhD and Bachelor of Arts (Honors) First Class in Social Anthropology from the University of Kent (UK), and a Masters of Visual Anthropology from the University of Machester (UK).

Connect with Professor Sarah Pink on LinkedIn or follow her on Twitter