Dean's Seminar Series: Natasa Milic-Frayling

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Event Details

14 Jun 2018 1:00 pm - 2:00 pm
Clayton Seminar Room G12A, 14 Rainforest Walk, VC to H7.84 Caulfield


Preserving today's innovation in a market driven world

Abstract: We are increasingly engaged in blended experiences of digital and physical activities. In some instances, digital technologies have transformed our practices beyond recognition; in others, they have given rise to new activities such as simulations of complex processes and instantaneous publishing. However, digital is fundamentally expensive and dependent on sophisticated infrastructures and human competencies. Consequently, digital requires the continued investment of time, effort, and resources, making our experiences and practices intrinsically connected to underlying sustainability models. That begs the question to what degree our research and innovation efforts are determined by existing sustainability models. For example, as HCI and Data Science researchers, we are concerned with design optimization and predictive models, but we are not explicit about the sustainability models that are necessary to adopt our proposed designs or are already embedded in the data that we are studying. By considering three use cases, online information access, e-commerce trading, and digital obsolescence, we illustrate the influence of economic models on design and experience and the necessity to give them the appropriate emphasis in our research and innovation.

Bio: Natasa Milic-Frayling is Professor and Chair of Data Science at the School of Computer Science University of Nottingham. She serves as a Chair of the Technology and Research Workgroup of the  UNESCO PERSIST Programme  and is a Founder of Intact Digital Ltd.

Natasa has a long track record in computer science research, focussed on new paradigms in digital content management and analysis. Prior to joining the University of Nottingham in 2015, she was a Principal Researcher at Microsoft Research (MSR) in Cambridge, UK since 1998. During her tenure at MSR, she led a cross-disciplinary research team working on Integrated Systems and served as a Director of the Research Partnership Programme.
Natasa is passionate about the impact of technology through personal and social computing. She promotes a dialogue between the ICT industry, consumers, and policy makers on critical issues that arise from the adoption of digital technologies. Her current focus is on digital obsolescence and privacy respecting design of computing systems and applications. She is actively working with the UNESCO PERSIST Programme as a Chair of the Research and Technology Workgroup, focussed on the preservation of World’s Digital Heritage. She is promoting new practices and policies in the life-cycle management of digital technologies and founded Intact Digital Ltd to bring to market economically sustainable methods and solutions to digital obsolescence.

In her research, Natasa is working on effective modelling techniques that connect data-driven approaches with world-knowledge of processes and data provenance. In her approaches, she take into account ethical considerations of computing profession and economic ecosystem within which the profession operates.

On these challenges issues, Natasa collaborates with a broader community of scholars and practitioners. She is a member of the ACM Europe Council and Chair of ACM Women Europe.

Natasa received her undergraduate degree in Applied Mathematics from University of Zagreb, Croatia in 1984 and a Doctorate in Applied Mathematics from Carnegie Mellon University, Pittsburgh in 1989.

Event Contact

Jon Whittle