Business Fundamentals: Effective Networking

About the course

Learn how to build and sustain your network to enhance your professional relationships and open up career opportunities.

Networking is a fundamental skill, which will help you take control of your career. This online course introduces the principles of networking, to help develop your personal brand in the world of work.

You will craft and get feedback on an elevator pitch about your role and talents. You will learn how to analyse the value of your connections, whether you are seeking a new job or to be more effective in your current role.

You will also find out how to create and manage your digital presence for networking on social media platforms such as LinkedIn and Facebook.

This course is intended for anyone looking to enhance and develop their professional network in order to open up opportunities and strengthen their professional relationships.

Course topics

  • Nature and benefits of networking
  • Barriers to networking and how to overcome them
  • Frameworks for self-assessment and communicating professional strengths and interests
  • Interpersonal skills including giving and receiving feedback, listening and using appropriate body language
  • Online communication in a professional context
  • Fundamentals of brand equity as applied to individuals
  • Monitoring, evaluation and planning for improving the mutual value of networking activity

Duration: 4 weeks  |   Weekly study: 3 hours

Course outcomes

By the end of the course, you'll be able to.

  • Apply the principles of effective networking
  • Improve your impression-management skills in a professional context
  • Develop your analytical and prioritisation skills
  • Identify, select and use online tools to enhance your digital presence
  • Develop the potential of your personal brand

Course accreditation

EOCCS: This course is accredited by EOCCS, the first international quality benchmark for online courses in business and management education.

Course developed by

The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning, with a mission to be open to people, places, methods and ideas.

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