Yours. Mine. Ours - Melbourne Art Tram 2019
“Yours, mine, ours” is a design that celebrates the ambitions for diversity and inclusion within the city of Melbourne.
Inclusion is at the very core of this project - the necessity of people to understand the inclusive nature of cities as a space where all of this difference comes together but, it needs to come together in a way that is safe, secure and respected.Associate Professor Gene Bawden
Associate Professor Bawden’s graphic design Yours, Mine, Ours celebrates the ambitions for diversity and inclusion within the city of Melbourne. Abstractly represented in the stripes of colour, pattern and geometric blocks, are letters that spell out this proclamation. The design responds to the 2019 theme of ‘welcoming and borderless city’.
These wonderful art trams show off and celebrate some of our most brilliant local artists to the many people who travel through our city every day. Congratulations to those chosen and I hope their work leaves a lasting impression for everyone who sees it.Martin Foley, Victoria Minister for Creative Industries
Abstractly represented in the stripes of colour, pattern, and geometric blocks, the design speaks to the need for Melburnians to reflect on their city, and acknowledge that it’s their responsibility to activate its reputation for generosity and public cohesion.
The vibrancy of the tram’s design cannot help but draw attention to the hidden message enveloped in the colour and patterns. The colours, influenced by those of the flags that champion diversity (the Indigenous and LGTBIQ), are both a celebration and a reminder. We cannot assume inclusion and respect will exist if no effort is made to nurture it. Moreover, it is a public’s responsibility to nurture, not just an individual’s. “Yours, mine, ours” is a reminder that our city is a shared space, and must be a safe space. Everyone from the most empowered to the most vulnerable must feel confident in their public engagement with the city.
This colour drenched celebratory tram will jolt the Melbourne citizenry into realising their obligations towards inclusion; and acknowledge that the right to travel, play and work in the city is not a privilege of a few, but the right of every resident.
Yours. Mine. Ours will be featured as one of Melbourne’s iconic ArtTrams, running from early October 2019.
- Good Design Award: Gold Accolade – Communication Branding and Identity