Mandy Gioh

Could the experience of an embodied cognition of the changing room space influence our consumption behaviour?

The Change Room explores the relationship of fashion consumption and identities within the built environment through an auto-ethnographic research. Fashion consumption decisions are manifested within the highly self focussed spatial construct of a fitting room. Unpacking the concept of embodied cognition by triggering a photographic memory through moire patterns, which are intensified based on decisions made, the fitting room could potentially translate individualistic consumption decisions into a resultant self awareness. The project recognizes that consumption cannot be totally negated, but anticipates reinvigorated behavioural consciousness.