AFL fans' perception of climate change and of AFL action on climate change
This report documents the findings of a survey of 567 Australians and their views on AFL action on climate change. The research was undertaken by the Monash Climate Change Communication Research Hub (MCCCRH) on behalf of FrontRunners, a movement of athletes working to protect the future of sport.
Overall, AFL fans were in support of significant club and AFL action on climate change.
In a promising result for future AFL-based climate communication, only 15% of fans were not in favour of AFL clubs communicating their climate action with their fan bases. This suggests clubs provide an important place to begin climate communication initiatives.
Club activity based on renewable energy attracted the most widespread support, even from otherwise dismissive fans.
Please click here to read the full report: AFL fans' perception of climate change and of AFL action on climate change