Optimising networks using data analytics and visualisation (2014-15)
Optimising networks using data analytics and visualisation (2014-15)
Project outcomes
Sponsored by nab
- Angela Cheung
Masters of Business Information Systems - James Macindoe
Bachelor of Electrical and Computer Systems Engineering (Hons) - Monica Vojjala
Masters of Business Information Systems - Vincent Leung
Bachelor of Electrical and Computer Systems Engineering (Hons)
Project brief
Sponsored by nab
This project has been closedCustomers want less spam and more tailored insights from the companies they do business with, and banks are no different. How can NAB better understand their customer needs and improve their marketing through analysis of customer behaviour (available through bank financial transaction data, including between business customers (B2B), consumer customers (C2C) and business to/from consumer (B2C).
These occur across a number of payment channels, including (but not limited to) the following: Direct Debits, Direct Credits, BPay, Internet Banking transfers, EFTPOS, Credit cards payments, Periodical Payments, Cheques, Payroll etc)
Some examples of how companies can better understand their customers and target their marketing include:
- Identify family networks and the key influencer(s) within
- Identify potential referral sources for business and/or wealth products such as Accounting firms.
- Identify customers who travel together domestically/internationally
- Identify business decision makers
- Identify business partners
- Identify networks of customers with similar procurement/purchasing needs (ie. potential group buying networks)
- Business and Economics
- Engineering - Electrical and Computer Systems Engineering
- Information Technology
- Academic performance may be taken into consideration.
- Application review and assessment process conducted by key Faculty members.
- Final selection for the project team will be made by NAB.
- Students must be available for 12 weeks from December 2014 to February 2015.
Cover letter & CV required. The cover letter should include why you're interested in being a member of the project team and additionally outline how your experiences either through work or study support your application when being considered for selection.
nab
Our major financial services franchises in Australia are complemented by businesses in New Zealand, Asia, the United Kingdom and the United States. Each of our brands is uniquely positioned, but built on a common commitment to provide our customers with quality products and services, fair fees and charges, and relationships built on the principles of help, guidance and advice.