BehaviourWorks Australia's Associate Professor Peter Bragge, recently travelled to Sydney for the official launch of the Australian Digital Inclusion Alliance (ADIA), where BWA’s research into digital inclusion was presented.
Approximately three million Australians are not internet users. Many are held back by their lack of access, skill or knowledge. According to the ADIA, those who never or rarely use the internet are at risk of being left behind.
The launch of the ADIA brought together government, business, research and community organisations who seek to help close the 'digital exclusion gap' by making Australia more connected and inclusive.
As part of this process, BehaviourWorks Australia conducted formative research, commissioned by Australia Post, on this technological divide. The research involved a rapid literature review to understand the drivers and barriers to technology use and the effectiveness of interventions to improve the take up of digital technology.
The research also included a national social survey to benchmark where we are in terms of digital inclusion in Australia, and identify behaviourally-informed typology groups (people who behave in similar ways). The outcomes of this research will assist in the development of engagement strategies to improve digital inclusion among vulnerable groups.
The key findings from this research were summarised in a Digital Participation white paper which was prepared by BWA in collaboration with Australia Post. A detailed Digital Inclusion report is also available, outlining the key issues and strategies in working towards a digitally inclusive Australia.
As the white paper says:
A digitally inclusive Australia aligns with the UN Sustainable Development Goals as it underpins social connectedness, self-improvement through education and knowledge, better health outcomes, access to cheaper more convenient goods and services, as well as the general economic benefits of productivity, larger markets for small business and more efficient Government services.