Making Behaviour Change Research Useful

Event Name Making Behaviour Change Research Useful
Start Date 26 Jul 2019 12:30 pm
End Date 26 Jul 2019 1:30 pm
Duration 1 hour

Professor Charles Abraham, Professor of Psychology with the Melbourne School of Psychological Sciences, University of Melbourne.

Professor Abraham will explore how scientists can optimise behaviour change research to maximise impact and relevance to practice. He will look at intervention design and evaluation, and intervention mapping. And he will discuss ways of co-creating interventions to ensure acceptability, sustainability and effectiveness in practice. Drawing on the Information Motivation Behavioural Skills Model, Professor Abraham will illustrate how we can better use available scientific evidence to inform, persuade and regulate behaviour. Several important aspects will be emphasised including: the importance of working to scale; specifying behaviours precisely; systematic intervention and evaluation design; application of experimental evidence; and testing of specific change mechanisms. Professor Abraham will argue that using an experimental approach to identify modifiable regulatory process and select change techniques is foundational to effective behaviour change design.

About Professor Abraham

Professor Charles Abraham is an applied social and health psychologist specialising in translational health research. He has led, and collaborated on, many multidisciplinary, cross-institutional and international research projects and his research has had both practice and policy impact. He has held scientific advisor positions with the UK Department of Health, the UK National Institute for Health and Care Excellence (NICE) and the UK House of Lords. He employs a range of quantitative, qualitative and review methods to research a wide range of behaviour-change challenges, preventive behaviour patterns, health service usage and management of long-term illnesses. He has published more than 200 peer-reviewed journal articles and was one of 7 psychologists included in a list of the leading 100 practising scientists in the UK (produced by the UK Science Council in 2014). He is also a practising health psychologist, registered by the UK Health and Care Professionals Council and holds honorary chairs at the Universities of Maastricht, Exeter, Nottingham, Sussex and Curtin.