Applying Behavioural Science to Create Change
Do you want to understand human behaviour and how to influence it? Do you want to create change, but don't know where to start?
Whether tackling global issues like climate change, or challenges within your organisation, understanding how to influence behaviour is more important than ever.
MSDI’s Applying Behavioural Science to Create Change micro-credential will empower you to create the change you seek in a range of sustainability contexts. This course is delivered by world-leading behaviour change experts.
This micro-credential is a unique fully online offering, bringing together insights and experiences from a range of behaviour change experts. The course delivers 8 modules of content, including videos, discussions, papers and case studies, to enable self-paced learning. Through guided activities and assessment, you’ll have the opportunity to apply the behavioural science approach to understand, design, and deliver successful behaviour change projects.
On completion you'll be able to
What you'll learn
Drawing from international and national best practice, evidence and expertise, the course is divided into two parts, across which the 8 modules of learning content are organised:
Part 1 - Understanding Behaviour
- Module 1 – The ins and outs of human behaviour
Use behavioural science definitions to identify and state behaviours, and understand the importance of behaviour change for societal challenges
- Module 2 – Why we do the things we do
Identify key drivers and barriers that influence behaviour, in order to understand what determines behaviour.
- Module 3 – Practical models for practical methods
Describe some key theories of behaviour and understand their strengths, weaknesses and utility, and consider how behavioural theory can be applied to better understand problems and inform solutions.
- Module 4 – Decision-making blind spots: What are they and how to avoid them
Describe the role of research evidence in avoiding assumptions in project design. Evaluate evidence quality using a variety of tools and techniques.
Part 2 - Creating Behaviour Change
- Module 5 – How to explore problems with a behavioural lens
Use systems approaches to unpack problems, identify key stakeholders and consider relationships and influences within a system. Apply a prioritisation tool to aid decision making around behaviour selection.
- Module 6 – Getting to know your audience and what drives their behaviour
Understand the role of audience insights for intervention design, select appropriate research methods to investigate audiences based on method applicability, strengths and weaknesses, and apply different research methods to investigate the drivers and barriers of behaviour.
- Module 7 – Designing interventions and measuring success
Apply basic principles from generic tools to intervention design, understand the importance of monitoring and evaluating behaviour change interventions, and apply a variety of research designs to evaluate target outcomes.
- Module 8 – Taking behaviour change into the future
Consider the need and methods for scaling-up solutions to maximise impact. Learn to recognise how behaviour change fits within the broader context of systems change and transition, and discuss the direction for behavioural science and its application into the future.
Upon completing all 8 modules, you will receive a certificate of completion. Learners who have met all assessment requirements of the micro-credential are eligible to apply for six credit points for the equivalent Masters unit (ENS5520 – Understanding Human Behaviour to Influence Change) on admission to the Master of Environment and Sustainability at Monash University.
I really liked the fact that there was an appropriate focus on deeply understanding the problem before racing to interventions, and also on the role of behavioural interventions within the context of the broader system (rather than an assumption that a behavioural nudge is always/alone the right solution).”
– Micro-credential participant
Who should attend
Are you interested in upskilling or gaining specialised knowledge in behaviour change? This course is for you. If you have existing behaviour change needs, projects and ideas, or you're looking for affordable and flexible behaviour change expertise, this course will help you get started. It is also suitable for organisations looking to make positive and sustainable changes to workplace practices.
Take control of the change you want to create. Upskill in behavioural science and become a leader in creating behaviour-focused solutions.
Program dates and times
20 February – 1 May, 2023
Early bird ends: 23 January 2023
Registrations close: 10 February 2023
19 June – 28 August, 2023
Early bird ends: 19 May 2023
Registrations close: 9 June 2023
The course is 10 weeks, starting from the course start date. However, the content is self-paced, meaning that learners can fast-track their learning within each of Parts 1 and 2 of the course at any time.
Assessed*: $2500 (inc. GST)
Early Bird: $2250 (inc. GST)
Unassessed: $2200 (inc. GST)
Early Bird: $1980 (inc. GST)
*The assessed version requires a workload of approximately 50 hours more than unassessed. See the Frequently Asked Questions page for more detail on assessments.
Monash staff and PhD students will receive a 10% discount off the full course price.
Have a look at our Frequently Asked Questions page.