Star Spangled Brander: Domestic buys provide conservatives with wall of security
Republican voters are strongly attached to home-grown brands because they feel uncertain about the world in which they live and see foreign competition as a sign of division and unrest, Monash research shows.
Business
One-night brand: Sexy snaps lead to clean buys
Highly sexualised imagery in advertising causes some consumers to feel ‘physically dirty’ and motivates them to buy products such as toothpaste, soap and face wash, new research shows.
Business
Espresso yourself: Coffee thoughts leave a latte on the mind
Monash University research has found that regular coffee drinkers could get the same arousal effects from their morning brew without consuming the beverage.
Business
Gender gap hits women's super early
Research by the Monash Business School has identified fresh evidence of how the ‘gender pay gap’ begins from the first days of employment – a deficit women fail to recoup.
Business
Stopwatch set for milestone marathon in 2032
The sub-two hour marathon running mark will likely be achieved in May 2032, research by Dr Simon Angus from Monash Business School shows.
Business
Meat beefs up men's sexual motivation: study
New research by Monash University shows the humble cut of red meat could help men achieve their dating goals.
BusinessExperts available over the Festive season
Monash University has several experts available for comment on a range of topics relating to the festive season, politics and security; bushfires road safety, gambling and more.
University news
Peer reviews get five-star rating: research
Research by Monash Business School shows consumers are more favourably swayed by peer reviews on social media sites when purchasing movie tickets or a hotel stay.
Business
Festive nostalgia leaves no scone unturned
Monash University researchers are attempting to understand how the combination of nostalgia and social interaction leads to poor food choices such as cake and sweets - especially during the Christmas season.
Business