Marketing - B2036

Marketing

Bachelor degree

Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs.

With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.

At a glance

ATAR

80.6 Note Lowest Selection Rank to which an offer was made
72.85 Note Lowest ATAR to which an offer was made

Subject prerequisites

English Maths Sciences / Other
Tick Tick N/A

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
  • 3 years (full time)
  • 6 years (part time)
Start date First Semester (February)
Qualification Bachelor of Marketing
Course Handbook

This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer.

You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing.

This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career.

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum Entry Requirements (Domestic students)

Qualifications

Equivalent Australian Year 12

ATAR requirements

ATAR

80.6 Note Lowest Selection Rank to which an offer was made
72.85 Note Lowest ATAR to which an offer was made

Subject prerequisites

All applicants must satisfy the following prerequisites or their equivalents.

Australian VCE subjects

English
Units 3 & 4: a study score of at least 30 in English (EAL) or 25 in English other than EAL

Maths
Units 3 & 4: a study score of at least 22 in one of Mathematical Methods (any) or Specialist Mathematics or 25 in Further Mathematics

Sciences/Other
N/A

IB subjects

English
At least 4 in English SL or 3 in English HL or 5 in English B SL or 4 in English B HL

Maths
At least 4 in Mathematics SL or 3 in Mathematics HL or 3 in Further Mathematics HL or 4 in Math Studies SL

Sciences/Other
N/A

Applicants should note that the above English and mathematics prerequisites, or their interstate/overseas equivalents, must be satisfied.

TAFE Certificate IV, diploma or advanced diploma graduates: To be considered, applicants will normally require at least a 75% to 79% average. Preference will be given to students whose prior studies are related to the course. Programs that involve competency-based assessment without grades or marks will not meet the admission requirements.

Monash College entry requirements:​ Diploma of Business Part 2 average: 60%

Monash University Foundation Year average: 70%

University:
To be considered, completion of two single units satisfy minimum entry requirements, but more units may be useful for selection, especially in areas of study related to the course. Applicants should have at least a 60% average in their studies. Studies must have been completed within five years of intended commencement.

Multiple pathways to this course

Applicants who have successfully completed Year 12 are eligible to apply for this course.

Applicants with no formal secondary or tertiary qualifications are not eligible to apply for this course. This course uses the entire academic record as part of its selection considerations.

There are many ways to gain entry to a course at Monash. If you don't meet our entry requirements, there are pathways to help. More about alternative pathways...

Additionally, we recognise that some applicants may have experienced difficulties that have disadvantaged them when applying for university. We offer a range of special admissions schemes that may help you gain entry to your chosen course, including pathways for Australian Aboriginal and/or Torres Strait Islander students. .More about special admissions schemes...

All applicants must satisfy the equivalence of the VCE subject prerequisites

Alternative qualifications and prerequisites

For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra Requirements

VTAC Personal Statement: Current year 12 applicants are not required to complete this statement. All other applicants must complete the VTAC Personal Statement detailing any experience that is relevant to the course. Information on the statement receives equal weighting with academic results in deciding the ranking.

Making the application

Future students

Semester one (February)

Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre.

For applications Direct to Monash

Apply directly to Monash with this course code: B2036

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page

Fees

Fees are subject to change annually.

Commonwealth supported place (CSP)

The average annual student contribution amount is:

A$10,958

Note: see information on how average fee is calculated.

Fee assistance

As a Commonwealth supported student, you may be able to either:

Full fee

Fees are per 48 credit points which represents a standard full-time course load for a year.

A$29,200

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other fees

The Student Services and Amenities Fee applies to some students each calendar year.

The course develops through the themes of foundation business knowledge, specialist discipline knowledge, capstone experience, and in addition includes elective study.

Partner with another course

Double degree courses allow you to study towards two different degrees at the same time, and graduate with two separate qualifications. And because a required subject in one course can count as an elective in the other, our double degrees take up to two years less than if you studied for the two degrees separately.