Marketing and Digital Communications - A6032
Expert master degree
Organisations are increasingly looking towards marketing and communications professionals with specialist knowledge in the digital space. A Master of Marketing and Digital Communications at Monash builds on your foundational knowledge of marketing, giving you an advanced understanding of the key learning areas integral to the success of digital marketing strategies.
Taught online by leading practitioners and academics, the skills you’ll gain will ensure you graduate prepared for a career in government, corporate, not-for-profit and community sectors. You’ll graduate work-ready, with the full suite of skills of an in-demand digital marketing professional – from social media marketing to data analytics.
Your core master’s study will be enhanced by elective study, allowing you to tailor the second part of your degree towards your areas of interest.
You may be eligible to exit this course early with a Graduate Certificate of Marketing and Digital Communications provided you have satisfied the course requirements.
You'll graduate from this master’s degree as a competent communicator who understands the connection of marketing to wider society in digital and global contexts. A qualification with a focus on real-world marketing application and the political, social and cultural impact of communications will leave you ready to tackle your next career step. Career opportunities include:
- Digital marketing specialist – Plan, coordinate and optimise an organisation’s online profile, specialising in the development of marketing campaigns aimed at consumers using modern technology.
- Marketing manager – Utilise your analytical skills and knowledge of your consumer to create and manage marketing and communications campaigns that drive organisational growth.
- Communications manager – Be responsible for an organisation’s communication strategy and lead a team of specialists delivering messages to internal and external stakeholders across a range of platforms.