Marketing and Media Communication - B2044

Marketing and Media Communication is a great combination and a great option if you have a passion for both areas and want to keep your career options open. This double degree enables you to study complementary subjects to further enhance your employability, and  develop core skills in marketing and media communication, preparing your for today’s media world.

This course leads to two separate degrees:

  • the Bachelor of Marketing, and
  • the Bachelor of Media Communication.

You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.

Your career options will depend on the combination of majors and minors that you choose, and will open up a diverse range of opportunities.

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At a glance

Subject prerequisites
English Maths Sciences / Other
Tick Tick N/A

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
  • 4 years (full time)
  • 8 years (part time)
Start date
First semester (February)
Qualification
Bachelor of Marketing, Bachelor of Media Communication
Course Handbook

View details specific to degree:

Please select a specialisation for more details:

Please select a specialisation for more details:

A double degree in Marketing and Media could give you a strong complementary skill set, opening up more career opportunities. Find out how it works.

Master the media

"How do I turn creativity into a career?" Podcast producer and host Emma Race saw a lack of female perspective journalism covering AFL in traditional media, and used her Monash degree to co-create the Outer Sanctum, now picked up by the ABC.

Monash Media Lab

Explore how to turn your opinions into opinion pieces, your tweets into a journalistic investigation. You'll be using the same equipment as professional media around the world in our television and radio studios and editing suites.

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum Entry Requirements (Domestic students)

Qualifications

Equivalent Australian Year 12

Alternative qualifications and prerequisites

For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra Requirements

Applicants are strongly advised to complete the VTAC Personal Statement.This ensures all relevant information is considered in the selection process.

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

The Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making

Bachelor of Media Communication

The Bachelor of Media Communication through three themes that combine to underpin media communication practice: Part A. Strategic knowledge, Part B. Practical and professional skills and Part C. Collaboration and leadership. Part D involves free elective studies.

Part A. Strategic knowledge

These studies build students' competence in: analysing and understanding the current state and past developments in media communication locally and globally; understanding impacts of media and communication transformation, and media power; creating future scenarios and media communication visions by developing students' preparedness and adaptability for future media communication change and creativity.

Part B. Practical and professional skills

This involves developing students’ competencies in linking knowledge and media practice in professional contexts, such as conceptual and implementation skills, project and content management skills, hands-on experience in putting knowledge into practice, and thereby testing and creatively experimenting with (strategic) knowledge about media transitions and transformations. It also involves developing students’ competency in ethical and legal aspects of media communication.

Part C. Collaboration and leadership

This involves competencies necessary for students to work in teams and in different knowledge communities and media communication professional settings. It includes competence in engaging with stakeholders, media literacy, and participatory research and media making in collaboration with experts from academia, industry, government, and the community. It also includes competency in social and cross-cultural awareness.

Making the application

Future students

Semester one (February)

Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre

Apply through VTAC

For applications Direct to Monash

Apply directly to Monash with this course code: B2044

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page

Fees

Fees are subject to change annually.

Commonwealth supported place (CSP)

The average annual student contribution amount is:

A$11,155

Note: see information on how average fee is calculated.

Fee assistance

As a Commonwealth supported student, you may be able to either:

Full fee

Fees are per 48 credit points which represents a standard full-time course load for a year.

A$30,200

Scholarships

We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other costs and fees

For information on other study costs and fees, see other study costs.