Marketing - B6010


Expert master degree

Do you want to develop your professional expertise and advance your career in marketing? The Master of Marketing is an innovative course that blends cutting-edge research and practice to deepen your marketing knowledge.

You will develop an understanding of strategic marketing constructs and focus your learning in specialist areas. Your knowledge will be developed through a blend of formal and informal approaches that promote learning and transformation.

You will have the opportunity to learn with and from a diverse range of professionals, who bring different, but complementary, knowledge and perspectives. You will also develop the confidence to create new strategies and unleash your creativity.

Flexible study options enable you to balance busy work schedules and personal commitments. Some units are offered in intensive five-day blocks, or two-day split blocks, in addition to evening classes and online options. The range of elective units on offer allows you to customise the course to suit your professional interests and career goals, and includes the opportunity to undertake a corporate project under supervision.

Professionals seeking a marketing career with a global enterprise are also encouraged to participate in one of our global study programs in marketing.

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At a glance

Course Details

  • On-campus at Caulfield: Full time & part time
  • Off-campus: Part time
1 or 1.5 years full-time depending on prior qualifications. See entry requirements.
Start date
Semester One (February), Semester Two (July)
Graduate Diploma of Business, Master of Marketing
Course Handbook

"When you're presenting to senior leaders within an organisation, they want to know that the ideas that you're coming up with have been backed with that theoretical knowledge." - Benjamin Dalla Riva (Master of Marketing)

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum Entry Requirements (Domestic students)


Entry level 1:
Duration: 1.5 years full-time, 3 years part-time (72 points to complete)

An Australian bachelor degree or an equivalent qualification with a preferred Weighted Average Mark (WAM) of 60 or an equivalent GPA as determined by the Faculty. Applicants will be ranked based on relevant employment and marketing experience, their entire academic record and statement of purpose.

Relevant employment and marketing experience will normally be evidenced by:

  • a major in marketing and 2 years work experience
  • a minimum of three years employment experience with at least 1 year of professional/managerial experience.

Entry level 2:
Duration: 1 year full-time, 2 years part-time (48 points to complete)

An Australian undergraduate honours degree (or equivalent) in marketing with at least a WAM of 60 and relevant work experience.


An Australian undergraduate degree (or equivalent) and an Australian graduate certificate (or equivalent) in marketing with at least a WAM of 60 and relevant work experience.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra Requirements

A full curriculum vitae (CV) including details of two referees and a statement of purpose.

The course is structured in two parts: Part A. Mastery knowledge and PartB. Application studies. All students complete Part A. Depending upon prior qualifications you may receive credit for Part B.

Making the application

Future students

Semester one (February)

Apply directly to Monash using course code B6010


Semester two (July)

Apply directly to Monash using course code B6010


Closing date

Applications for semester two close 20 July 2020.

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page


Fees are subject to change annually.

Full fee

Fees are per 48 credit points which represents a standard full-time course load for a year.


Fee assistance

As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.


We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other costs and fees

For information on other study costs and fees, see other study costs.