Strategic Communications Management - A6030

Strategic Communications Management

Expert master degree

Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.

Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.

Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.

You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:

  • Communication for Social Change and Development
  • Health Communication
  • Management, Leadership and Entrepreneurship
  • Public Policy and Political Communication
  • Sports Communication

To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.

You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas  across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:

  • Strategic communication advisor
  • Public relations director
  • Marketing communications manager
  • Communications manager
  • Communication strategist
  • Lobbyist
  • Advertising strategist
  • Political marketing specialist
  • Market research analyst
  • Media management
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At a glance

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
1, 1.5 or 2 years full-time depending on prior qualifications. See entry requirements.
Start date
First Semester (February), Second Semester (July)
Qualification
Master of Strategic Communications Management

"This degree has a unique focus on effective communication with strategic goals. You'll develop the skills to use communication as effectively and impactfully as possible in today's complex, global, digital world."
- Dr Mugdha Rai, Director of the Master of Strategic Communications Management

Professional internships

Gain real world industry experience by working with an organisation either locally or internationally. Available to both international and domestic students, you can also gain credit while expanding your knowledge of the field.

Research pathways

If you're a high achieving student, you can seek permission to undertake a research thesis, as a prerequisite for future enrolment in a Higher Degree by Research, such as a PhD.

Pursue your passions

Tailor your studies and develop your expertise by choosing from one of the following specialisations:

  • Communication for Social Change and Development
  • Health Communication
  • Management, Leadership and Entrepreneurship
  • Public Policy and Political Communication
  • Sports Communication
  • "The course keeps up with industry changes, which makes every day so interesting. I now understand traditional communications strategy, but also how to tackle emerging barriers in digital communications."
    - Shrishti Dokwal, current student

    Entry Requirements

    You need to satisfy the following entrance requirements to be considered for entry to this course.

    Equivalent Australian Year 12

    Minimum Entry Requirements (Domestic students)

    Qualifications

    Depending on prior qualifications:

    Entry level 1:
    Duration: 2 years full-time, 4 years part-time (96 points to complete)

    An Australian undergraduate degree (or equivalent) with at least credit (60%) average, or equivalent qualification or experience approved by the faculty

    Entry level 2:
    Duration: 1.5 years full-time, 3 years part-time (72 points to complete)

    An Australian undergraduate degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or equivalent qualification or experience approved by the faculty

    OR

    An Australian undergraduate degree (or equivalent) and an Australian graduate certificate (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average in both qualifications, or equivalent qualification or experience approved by the faculty

    Entry level 3:
    Duration: 1 years full-time, 2 years part-time (48 points to complete)

    An Australian undergraduate honours degree (or equivalent) in a cognate discipline including humanities or social sciences with at least credit (60%) average, or equivalent qualification or experience approved by the faculty

    English requirements

    Applicants must also meet the English language requirements.

    University entrance requirements

    Minimum entrance requirements for admission to Monash University Australia.

    The course is structured in four parts: Part A. Foundation studies, Part B. Strategic Communication reach and focus, Part C Collaboration and Innovation and Part D Elective Clusters. Depending upon prior qualifications, you may receive credit for Part A or Part D or both.

    Note that if you are eligible for credit for prior studies you may elect not to receive the credit.

    Making the application

    Future students

    Semester one (February)

    Apply directly to Monash using course code A6030

    Semester two (July)

    Apply directly to Monash using course code A6030

    Current Monash students

    You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

    Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

    Self assess for credit eligibility

    Check for study credit using the "Credit search" link on the Credit for prior study page

    Fees

    Fees are subject to change annually.

    Full fee

    Fees are per 48 credit points which represents a standard full-time course load for a year.

    A$24,200

    Fee assistance

    As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.

    Scholarships

    We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

    Other costs and fees

    For information on other study costs and fees, see other study costs.