Strategic Communications Management - A6030
Expert master degree
As students plan studies amid difficult and changing global circumstances, Monash University remains committed to offering flexibility and choice. If you're unable to start this course in Australia, due to COVID-19 restrictions we have additional study options available.
- This course is available as part of our new online November intake. You can start your degree in November 2020 and complete four units before the academic year commences in March 2021. Learn how you can accelerate your studies with our new November Intake.
- You can also start this course on-campus at Monash University Malaysia in semester one 2021, then continue in Australia once restrictions are eased. Find out more.
Become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications.
Taught by a combination of leading academics and practitioners in the field, the Master of Strategic Communications Management has a strong applied focus, aligning closely with innovation taking place in the industry.
Drawing on best practices locally and globally, you’ll be equipped with the skills and knowledge to build effective and ethical communication and stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. Through core units you’ll build a deep understanding of the application of big data and its role in areas such as determining audience sentiment.
You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.
You’ll have the opportunity to tailor your studies and develop deep knowledge by choosing from one of the following streams:
- Communication for Social Change and Development
- Health Communication
- Management, Leadership and Entrepreneurship
- Public Policy and Political Communication
- Sports Communication
To complete your studies you’ll undertake a capstone unit in Collaboration and Innovation, producing professional or scholarly work that can contribute to a portfolio of professional development. You’ll achieve this via a professional internship, an industry project, a research project or an international study tour.
You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sectors. Our graduates are prepared with the skills to succeed in a world of digitalisation and globalisation and are ready for leadership roles such as:
- Strategic communication advisor
- Public relations director
- Marketing communications manager
- Communications manager
- Communication strategist
- Advertising strategist
- Political marketing specialist
- Market research analyst
- Media management
At a glance
|1, 1.5 or 2 years full-time depending on prior qualifications. See entry requirements.|
|First Semester (February), Second Semester (July)|
|Master of Strategic Communications Management|