Digital Strategy and Transformation - PDB1052

Digital Strategy and Transformation

Professional development short course

Winning with digital – a roadmap for strategy and execution

As we confront the challenges of a post-COVID world, businesses are turning to digital solutions to connect with their customers. But to be truly competitive right now, it's less about 'doing digital' – more about 'being digital'.

This program is for leaders who seek a meaningful approach to digital transformation that eschews the concept that there is “one way” to successfully transform. Instead, it asks you to interpret the context your organisation exists within, uncover meaningful opportunities to shift the way you and your people create customer value through digital, and to be in the driver's seat of your organisation's digital change journey.

What you'll learn

This program examines an approach to digital transformation that is anchored in customer and business insight, that enables you to articulate an informed digital strategy, and helps you to establish a clear path for execution.

You'll unpack the practical necessities that help change occur within your business, as well as the mindsets you'll require as a leader to begin modelling the organisational behaviours that are critical to digital transformation through:

  • Understanding the megatrends and shifts occurring and how they might impact the digital experience
  • Critically analysing how digital shifts are affecting your business
  • Understanding the purpose for engaging customers and staff on the digital transformation journey
  • Articulating a digital experience vision and strategy
  • Defining a digital transformation roadmap that will guide you on your journey
  • Exploring the role you play as a leader in enabling digital change to occur

Learning outcomes

Across the four intensive weeks, you’ll be invited to stretch and challenge your thinking about digital strategy and transformation. It’s dense, pacy and demanding. But you’ll be applying, real-time, what you’ve learnt in the context of your own organisation. And you’ll have a good start on revamping or shaping your digital strategy.

Who should attend?

Designed for both traditional leaders and managers, this program will bring real rigour to your digital strategies and transformation agendas.

Program dates and times

Blended  program: 17 March - 4 April 2022 Live experience session run on Thursday from 9.30 am - 12.30 pm. Homework and Peer group coaching session times and details confirmed upon registration.

To extract maximum value from this program, participants should allow for 10-14 hours per week over the four weeks of the program for all activities: live sessions, self-directed, peer coaching, project work and facilitated homework discussion sessions

Face-to-face: 5 and 6 May 2022 Two day face-to-face program runs at Monash Business School Caulfield Campus.

At a glance


17 March - 4 April 2022
5 and 6 May 2022


9.30am - 12.30pm


4 Weeks





Alumni discounted fees

Monash Alumni receive a 20% discount

Julia Birks
Program Director
Affiliate, Monash Business School

With 16 years’ industry experience spanning industrial, print, digital and service design, Julia is passionate about anchoring an organisation's strategy around great customer experiences and outcomes-driven work.

More recently, she's been helping organisations and teams to work better together by embedding principles and practices that balance customer needs with organisational viability and feasibility. Through this work, she's delivered training and capability uplift programs to some of Australia's biggest brands, and worked with leaders to create engaging, transparent, and human-centred organisational cultures that create change through iterative experimentation.

She has taught design at RMIT, General Assembly, Monash University, and QUT. Julia currently works as the associate Strategic Design Director & Capability Specialist, Isobar.