Human-Centred Design Thinking - PDB1057

Human-Centred Design Thinking

Professional development short course

Create a blueprint for a better future and build your challenge-buster toolkit with design thinking from D-Lab @ Monash.
Lurking inside every challenge is an opportunity waiting to be discovered. In a dynamic, demanding, results-focused world filled with ever more unanticipated challenges how do we identify those opportunities?

This intensive three-day Boot Camp starts with the process of DISCOVERY – implementing tools to interrogate the challenges, to unearth the opportunity. Having DEFINED this opportunity, you'll learn how to DESIGN a profitable, viable, sustainable response to that opportunity. Finally, you will DEMONSTRATE your solution and receive feedback and suggestions for iterating your concept in order to take a strong product or service to the market.

Warning: Design Thinking is a team sport and is experiential, energetic, requires a fair bit of mind-muscle and has a great side-effect: it's fun.

What you'll learn

You'll learn that asking the right questions can be more valuable than trying to come up with the right answer. You'll experience design thinking in practice. Theory and research underpin all that we do but primarily, this is a hands-on, participatory, experiential Bootcamp requiring full participation.

You'll learn that the 'customer is always right' is true, but means so much more than you've ever imagined. You'll experience how to get inside the head, heart and mind of your end-user – all of them – not just 'the customer'.

Who should attend

This Boot Camp is designed for entrepreneurs, intrapreneurs, leaders and managers who want to expand their repertoire of skills and be able to innovate and provide innovative leadership focused on viable, sustainable, productive outcomes.

Program dates and times

Boot Camp runs 10-12 November from 9am–5pm.

At a glance

Date

10-12 November

Time

9.00am - 5.00pm

Length

3 Days

Location

Caulfield Campus

Fees

$4595

Alumni discounted fees

Monash Alumni receive a 20% discount

Associate Professor Gene Bawden

Associate Professor Gene Bawden is a communication designer and Head of MADA's Design Department. Gene's research and design practice embraces the confluence of the material, the visual and the spatial, and the narratives of belonging articulated in each. Specifically, he interrogates the design of Australian domestic spaces constructed as a prescriptive but highly charged representation of cultural belonging, social alignment and gendered expectation. His work reveals the historical context of Australia's gendered spatial alliances, and the rich interplay of semiotics embodied within the constraints of the country's Western-centric domestic milieu.

Gene is a member of the Faculty's XYX Lab, which affords him the opportunity to combine his knowledge of gendered spatial practices and his communication design expertise within collaborative research projects aimed at mitigating gender inequity in Australia's urban environments. Key to the Lab's methodologies is the facilitation of Design Thinking processes using bespoke material tools of enquiry. This is an area of investigation that is increasingly part of Gene's expanding area of material/spatial research; and manifests in his teaching through MADA's design curriculum and the Monash MBA and Global Executive MBA "Design Thinking" units.

Dr Julie Roberts

Dr Julie Roberts, is an art historian and welfare officer by training but has worked in a range of different fields during the past decades, including as Coordinator, WIL Inter-country Project (Australia-Vietnam); Director, Social Enterprise Group (RMIT University) and Deputy Director, Social Innovation (CQUniversity). Since 2016 Julie has spent several months each year in Oaxaca, Mexico, where she volunteers with the micro-finance organisation En Vie. More recently she joined the CADA Foundation as their (voluntary) Engagement and Development Manager. The CADA Foundation is committed to bringing the artisanal work of Oaxaca and San Cristobel, Mexico, to the global market in a way that benefits the makers and protects their cultural ownership of traditional designs. At Monash University, she teaches Design Thinking into the Master of Design (Faculty of Business and Economics), the MBA and the Global Executive MBA.