Marketing and Arts - B2039

Marketing and Arts is a great combination and a great option if you have a passion for both areas and want to keep your career options open. Marketing and Arts enables you to study complementary subjects to further enhance your employability, and develop core marketing and business skills that can be used in artistic arenas.

With this double degree course, you'll have genuine diversity of choice, and your options are only as limited as your imagination.

This course leads to two separate degrees:

  • the Bachelor of Marketing, and
  • the Bachelor of Arts.

You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.

Your career options will depend on the combination of majors and minors that you choose, and will open up a diverse range of opportunities.

Wherever your choices may lead, a degree in Marketing and another in Arts will give you versatile and transferable skills that are relevant to any industry. The combination will also give you the skills that employers are looking for, such as communication, teamwork, research, critical thinking and cultural sensitivity - and you'll be able to draw on cross disciplinary perspectives to thrive in a broad range of settings.

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At a glance

Subject prerequisites
English Maths Sciences / Other
Tick Tick N/A

Course Details

Location
  • On-campus at Caulfield: Full time & part time
Duration
  • 4 years (full time)
  • 8 years (part time)
Start date
First Semester (February)
Qualification
Bachelor of Arts, Bachelor of Marketing
Course Handbook

Entry Requirements

Entry Requirements (Domestic students)

You need to satisfy all of the following requirements to be considered for entry into this course.

Qualifications

Equivalent Australian Year 12

Alternative qualifications and prerequisites

For other domestic and international qualification entry requirements and scores for this course use the study credit and admissions eligibility search.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra Requirements

Applicants are strongly advised to complete the VTAC Personal Statement.This ensures all relevant information is considered in the selection process.

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making

Arts

A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In the double degree course you complete the following two parts:

Part A. Arts listed major

This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.

Part B. Arts specified study

This will expose you to several arts disciplines areas of study contributing breadth to your knowledge of the arts, humanities and social sciences. It will also give you the opportunity to learn about several areas of study before finalising your choice of major and minor.

Making the application

Future students

Semester one (February)

Applications for on campus studies should be made online through the Victorian Tertiary Admissions Centre

Apply through VTAC