Applied Marketing - B6010

Applied Marketing

Expert master degree

Get ahead of the curve and make a positive impact on business and society with a Master of Applied Marketing.

Designed for marketing professionals already working in the field, this degree blends cutting-edge research and practice, giving you an understanding of strategic marketing constructs and focus your learning in specialist areas.

In this degree you will build an extensive toolkit of techniques and frameworks necessary for a capable, responsible, and effective marketing leader. You will also build on the skills you have gained throughout your career, and learn how to implement new strategies in your current role and senior roles moving forward.

You also also have the opportunity to undertake a corporate project or take part in our global study program..

At a glance

Course Details

  • On-campus at Caulfield: Full time & part time
  • Off-campus: Part time
1 year full-time or 2 years part-time
Start date
First Semester (February), Second Semester (July)
Master of Applied Marketing
Course Handbook

In the Master of Applied Marketing you will be taught by award-winning academics, together with industry experts, and study the latest theories and research influencing the industry, including topics on advertising, company strategy, social media marketing and value creation.

If you are currently working, the flexible study structure will allow you to remain in your role as you expand your formal education, and elective units allow various specialisations. Classes are available during the day and evening, and some units are also available online or in block mode.

In addition, all of the core units can be studied online.

"When you're presenting to senior leaders within an organisation, they want to know that the ideas that you're coming up with have been backed with that theoretical knowledge." - Benjamin Dalla Riva (Master of Marketing)

Entry Requirements

You need to satisfy the following entrance requirements to be considered for entry to this course.

Minimum Entry Requirements (Domestic students)


An Australian bachelor degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60, or an equivalent GPA, and a minimum of three years employment experience.


An Australian bachelor  honours degree (or equivalent) in a cognate discipline with a preferred Weighted Average Mark (WAM) of 60 and a minimum of one year employment experience.

Applicants will be ranked based on relevant employment experience, their entire academic record and statement of purpose.

English requirements

Applicants must also meet the English language requirements.

University entrance requirements

Minimum entrance requirements for admission to Monash University Australia.

Extra Requirements

A full curriculum vitae (CV) including details of two referees and a statement of purpose.

The course is structured in two parts: Part A. Mastery knowledge and Part B. Application studies.

Making the application

Future students

Semester one (February)

Apply directly to Monash using course code B6010


Semester two (July)

Apply directly to Monash using course code B6010


Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page


Fees are subject to change annually.

Note Please note: The fee information displayed is based on the 2022 rates and should only be used as a guide.

Full fee

Fees are per 48 credit points which represents a standard full-time course load for a year.


Fee assistance

As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.


We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.

Other costs and fees

For information on other study costs and fees, see other study costs.