Marketing and Arts - B2039

Marketing and Arts is a great combination and a great option if you have a passion for both areas and want to keep your career options open. Marketing and Arts enables you to study complementary subjects to further enhance your employability, and develop core marketing and business skills that can be used in artistic arenas.

With this double degree course, you'll have genuine diversity of choice, and your options are only as limited as your imagination.

This course leads to two separate degrees:

  • the Bachelor of Marketing, and
  • the Bachelor of Arts.

You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work.

Your career options will depend on the combination of majors and minors that you choose, and will open up a diverse range of opportunities.

Wherever your choices may lead, a degree in Marketing and another in Arts will give you versatile and transferable skills that are relevant to any industry. The combination will also give you the skills that employers are looking for, such as communication, teamwork, research, critical thinking and cultural sensitivity - and you will be able to draw on cross disciplinary perspectives to thrive in a broad range of settings.

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At a glance

Course Details

Location
  • On-campus at Caulfield: Full time
Duration
  • 4 years (full time)
Start date
First Semester (February), Second Semester (July)
Qualification
Bachelor of Arts, Bachelor of Marketing
Course Handbook

Entry Requirements

Entry Requirements (International students)

You need to satisfy all of the following requirements to be considered for entry into this course.

At the time of enrolment in a course at Monash University, you must be at least 17 years of age.

View all minimum age requirements.

All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score. Most Monash faculties generally use your most recent studies for admission however other guidelines may apply where your prior qualification may be considered.

Entry requirements for each qualification level are as follows:

All Monash undergraduate courses require you to satisfy English entry requirements in one of the following ways:

If you do not meet the above English proficiency test scores, consider Monash English Bridging. Some Monash courses however do not accept Monash English Bridging.

The English measures outlined above must be completed within 2 years prior to the Monash course commencement date (other time limitations may apply as outlined in the Monash University Procedure). If you have completed several measures of English proficiency over a period of time, the highest valid measure will be accepted.

Monash University reserve the right to ask students to complete an English proficiency test to meet English course requirements upon request.

Further information can be located at English language requirements.

All Monash University undergraduate courses require you to have previously studied and achieved required Australian level standards in certain specific subject known as prerequisite subjects.

You must satisfy the following prerequisite subject requirements for this course:

Meeting prerequisite subject requirements from other international qualifications:

You can still meet the above prerequisite subject requirements if you have completed other international qualifications. These subjects will be assessed on a case by case basis when you apply.

Alternative pathways

If you don't satisfy the requirements for direct entry consider these pathway options.

Double degree courses include the features of the component degree courses, except that electives may be reduced.

Marketing

B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.

Part A. Foundation business knowledge

This will provide you with a study of marketing and the impact they have on decision making in organisations.

Part B. Specialist discipline knowledge

These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies.

Part C. Capstone experience

The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making

Arts

A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In the double degree course you complete the following two parts:

Part A. Arts listed major

This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study.

Part B. Arts specified study

This will expose you to several arts disciplines contributing breadth to your knowledge of the arts, humanities and social sciences. You will have the flexibility of learning about several areas of study before finalising your choice of major. You will also build skills an abilities that employers value and seek by completing units from the Professional Futures domain.

Making the application

Future students

Semester one (February)

Students currently studying an Australian Year 12 or the International Baccalaureate in Australia, should apply online through VTAC etc.

Apply through VTAC

Semester two (July)

Apply directly to Monash using course code B2039

Apply

Current Monash students

You may apply to transfer from another Monash course. Transfers are a competitive process. You may apply mid-year for available courses however consideration will be given as to whether you will be able to follow your course progression.

Please note that if you apply for a course transfer, you should still enrol in your current course as if you were continuing so as not to jeopardise your enrolment in the Faculty if your transfer application is unsuccessful. More about Course Transfer...

Self assess for credit eligibility

Check for study credit using the "Credit search" link on the Credit for prior study page

Fees

Fees are subject to change annually.

International fee

Note Please note: The fee information displayed is based on the 2022 rates and should only be used as a guide.

Fees are per 48 credit points which represents a standard full-time course load for a year.

A$47,300

Enrolment Obligations

International students enrolling in a CRICOS-registered course can study no more than one third (33%) of their course by distance and/or online learning. Students must enrol in at least one unit that is not by distance and/or online in each compulsory study period unless the student is completing the last unit of their course. See standard 8.19 and 8.20 of National Code of Practice for Providers of Education and Training to Overseas Students 2018.

CRICOS code: 097260M