Marketing and Digital Communications - A6032
Organisations are increasingly looking towards marketing and communications professionals with specialist knowledge in the digital space. A Master of Marketing and Digital Communications at Monash builds on your foundational knowledge of marketing, giving you an advanced understanding of the key learning areas integral to the success of digital marketing strategies.
Taught online by leading practitioners and academics, the skills you’ll gain will ensure you graduate prepared for a career in government, corporate, not-for-profit and community sectors. You’ll graduate work-ready, with the full suite of skills of an in-demand digital marketing professional – from social media marketing to data analytics.
Your core master’s study will be enhanced by elective study, allowing you to tailor the second part of your degree towards your areas of interest.
You may be eligible to exit this course early with a Graduate Certificate of Marketing and Digital Communications provided you have satisfied the course requirements.
Where can the Master of Marketing and Digital Communications take me?
You'll graduate from this master’s degree as a competent communicator who understands the connection of marketing to wider society in digital and global contexts. A qualification with a focus on real-world marketing application and the political, social and cultural impact of communications will leave you ready to tackle your next career step. Career opportunities include:
- Digital marketing specialist – Plan, coordinate and optimise an organisation’s online profile, specialising in the development of marketing campaigns aimed at consumers using modern technology.
- Marketing manager – Utilise your analytical skills and knowledge of your consumer to create and manage marketing and communications campaigns that drive organisational growth.
- Communications manager – Be responsible for an organisation’s communication strategy and lead a team of specialists delivering messages to internal and external stakeholders across a range of platforms.
At a glance
|2 years or 1.4 years part time depending on prior qualifications. See entry requirements.|
|January, March, May, July, August, October|
|Master of Marketing and Digital Communications|
Learning at Monash Online
A five-star university
Launch your career with a degree from Australia’s largest university, consistently ranked as the preferred hiring university by the leaders of the world’s most successful companies. Learn why you should study online with Monash.
Fit a degree around your life and study when and where it suits you. We offer six teaching periods throughout the year and a dynamic online classroom accessible at any time. Learn how online study works.
Feel supported in your degree from enrolment through to graduation. As a Monash Online student, you’ll get a large, dedicated support network ready to answer your queries 7 days a week, and subject matter experts to guide you through each of your units. Learn about your support options.
You need to satisfy the following entrance requirements to be considered for entry to this course.
Minimum Entry Requirements (Domestic students)
Your entry level will determine how many units you must complete to graduate with a Master of Marketing and Digital Communications. The Master of Marketing and Digital Communications offers two pathways to entry.
Depending on prior qualifications:
Entry level 1 - 72 points to complete. Duration: 2 years part time
An Australian bachelor degree in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.
An Australian bachelor degree, with a Weighted Average Mark (WAM) of 60, or equivalent qualification and at least two years of relevant work experience approved by the faculty.
An Australian bachelor degree and an Australian graduate certificate in a relevant* discipline, with a Weighted Average Mark (WAM) of 60, or equivalent qualification approved by the faculty.
*Relevant disciplines include: Business, Humanities, Marketing and Social Sciences
Entry level 2: 48 points to complete
A Monash University Graduate Certificate of Marketing and Digital Communications and achieved a Weighted Average Mark (WAM) of 60.
Applicants must also meet the English language requirements.
University entrance requirements
Minimum entrance requirements for admission to Monash University Australia.
The course is structured in two parts:
- Part A. Core master's study
- Part B. Advanced expertise
All students complete Part A. Depending upon prior qualifications, you may receive credit for Part B.
Note that if you are eligible for credit for prior studies you may elect not to receive the credit.
Units are 6 credit points unless otherwise stated.
Making the application
Self assess for credit eligibility
Check for study credit using the "Credit search" link on the Credit for prior study page
Fees are subject to change annually.
Fees are per 48 credit points which represents a standard full-time course load for a year.
As a full fee-paying student, you may be eligible to apply for the optional FEE-HELP to assist you to pay all or part of your tuition fees.
We offer over 360 types of scholarships, valued at up to $280,000. Some scholarships offer one-off payments while others continue for the length of your course. Learn more about Monash Scholarships.
Other costs and fees
For information on other study costs and fees, see other study costs.