For enterprises to be successful, companies and executives need to understand the motivations and mindsets of their consumers and competitors. A major in Behavioural commerce gives you the skills and knowledge to use psychology to explain the behaviour of people and organisations in business environments. You will develop a strong understanding of commercial behaviour and decision-making processes, and how these affect the economy, corporations and the public sector.
This area of study is offered in the following courses or can be taken where you have 8 free electives. To see if you can take this area of study within a double degree select from the course offering below.