Marketing

A strong marketing strategy is what separates the brands you recognise from the ones you don't. Marketing is about more than just sales or advertising – it's actually a dynamic, complex activity that focuses on providing value to both organisations and consumers.

A major in Marketing provides you with valuable marketing insight and background for use in any part of any organisation, and will equip you with marketing skills for the broadest possible spectrum of roles.

Major Focus by location
Focus Locations
MajorNote Caulfield
MinorNote Caulfield
Handbook

This area of study is offered in the following courses or can be taken where you have 8 free electives. To see if you can take this area of study within a double degree select from the course offering below.

Hear what our students have to say about the Bachelor of Marketing.

"After completing a marketing degree in 2014, I am now working in London with Samsung. Before securing a permanent role with Samsung, I successfully applied to become a Global Digital Consumer Engagement Trainee at Microsoft in London for six months. I'm passionate about consumer insight, brand strategy, mobile and digital innovation in the technology sector."…