Behavioural commerce - XM0056
Behavioural commerce
Print & ShareFor enterprises to be successful, companies and executives need to understand the motivations and mindsets of their consumers and competitors. A major in Behavioural commerce gives you the skills and knowledge to use psychology to explain the behaviour of people and organisations in business environments. You will develop a strong understanding of commercial behaviour and decision-making processes, and how these affect the economy, corporations and the public sector.
This area of study is offered in the following courses or can be taken where you have 8 free electives. To see if you can take this area of study within a double degree select from the course offering below.
- Commerce
- Commerce and Actuarial Science
- Commerce and Arts
- Commerce and Biomedical Science
- Commerce and Computer Science
- Commerce and Economics
- Commerce and Finance
- Commerce and Global Studies
- Commerce and Information Technology
- Commerce and Music
- Commerce and Politics, Philosophy and Economics
- Commerce and Science
- Engineering and Commerce
- Laws and Commerce