Marketing and communications - XM0161

Marketing and communications

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Marketing is about more than just sales or advertising - it's actually a dynamic, complex activity that requires excellent communications skills and focuses on providing value to both organisations and consumers.

This major prepares you for the increasingly dynamic business environment, and ensures that you have the knowledge and skills to thrive in an ever-changing industry. You'll learn to draw upon marketing theory to create top-level marketing strategies and contribute to contemporary marketing challenges.

Majoring in Marketing and communications provides you with valuable marketing insights and key communication skills that can be used in any part of any organisation, and will equip you with skills for the broadest possible spectrum of roles.

Major Focus by location
Focus Locations
Major Note Peninsula
Minor Note Peninsula

This area of study is offered in the following courses or can be taken where you have 8 free electives. To see if you can take this area of study within a double degree select from the course offering below.