Behavioural commerce

For enterprises to be successful, companies and executives need to understand the motivations and mindsets of their consumers and competitors. A major in Behavioural commerce gives you the skills and knowledge to use psychology to explain the behaviour of people and organisations in business environments. You will develop a strong understanding of commercial behaviour and decision-making processes, and how these affect the economy, corporations and the public sector.

Major Focus by location
Focus Locations
MajorNote Clayton
MinorNote Clayton