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Dispersing Chinese Visitors into Regional Australia


Great Ocean Road, Lorne - February 12 & 13, 2018  

Mantra Lorne Resort

A project funded by the Australian Government and the Australia-China Council

in partnership with

This symposium celebrates the 2017 China Australia Year of Tourism. 

This inaugural symposium is the centrepiece of this project with the principal aim to draw closer links between the tourism sector, government (Federal, State and Local), industry groups, research community, and key opinion leaders that have an interest in Chinese tourism inside and outside Australia. 

The development of a National Strategy for Regional Dispersal of Chinese Inbound Visitors will be a key outcome of this symposium.

Additionally, facilitating the establishment of the Australia China Tourism Observatory (ACTO) is an associated outcome aimed at developing a better understanding of the bilateral tourism exchange between Australia and China. This will facilitate peer to peer knowledge exchange that can help shape national, state and regional policy and planning. 

Membership is limited to research organisations, government and the tourism sector. In particular, it will serve as a vital think-tank for Chinese organisations looking to develop tourism interests in Australia, as well as Australia-based organisations looking to optimise Chinese inbound tourism.


Monday 12 February, 2018 (Symposium)

Tuesday 13 February, 2018 (Optional Great Ocean Road and 12 Apostles Coast & Hinterland Field Excursion)

Mount Joy Parade, Lorne 3232
VICTORIA, Australia

Monash University, Master of International Sustainable Tourism Management - Great Ocean Road Field School 2017

Speakers, panellists and attendees include (interim list):

Hon Steven Ciobo MP - Federal Minister for Trade, Tourism and Investment (By video address)

Mr Ken Sloan - Deputy Vice-Chancellor (Enterprise), Monash University

Hon Danielle Green MP - Parliamentary Secretary for Tourism and Major Events (Victoria) & Member for Yan Yean

Ms. Helen Sawczak - National CEO, Australia China Business Council

Ms. Felicia Mariani -  CEO, Victorian Tourism Industry Council (VTIC)

Dr George Chen 0 Principal Analyst, Tourism Research Australia

Prof. Brian King, Associate Dean - School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Prof. Songshan (Sam) Huang, Professor - Tourism and Services Marketing, School of Business and Law, Edith Cowan University

Prof. Keir Reeves, Director - Collaborative Research Centre in Australian History (CRCAH), Federation University Australia

Prof. Barry Judd, Professor - Indigenous Social Research, Central Australian Research Group, Northern Institute, Charles Darwin University

Associate Prof. Melissa Jane Nursey-Bray - Head of Department, Geography, Environment and Population, University of Adelaide

Ms. Elisa Jakymin - Manager, Investment Attraction, Corporate Affairs, Government and Industry, Tourism Australia

Ms. Kristy Carstairs - Industry Relations Manager – SA,TAS, VIC, WA & Youth, Corporate Affairs, Government and Industry, Tourism Australia

Ms. Rachel Crowley - Eastern Markets Manager, Tourism NT, Department of Tourism and Culture, Northern Territory, Australia

Ms. Sissi Wang - Marketing Development Manager Greater China - Visit Victoria

Mr. Spiro Kavadias, Manager - Tourism Sector Links, Tourism Division, Australian Trade and Investment Commission (Austrade)

Mr. Jason Naumovski - Assistant Manager, Tourism Operations, Australian Trade and Investment Commission (Austrade)

Mr. Nils Pihl, Director of Communications, Argyle Hotel Group (China & Australia)

Ms. Emma ZHANG, Deputy GM - Corporate Affairs, Argyle Hotel Group (China & Australia)

Ms Annette Sharp - Director - China Digital Agencies 

Ms. Liz Price, General Manager, Great Ocean Road Regional Tourism Limited

Ms. Alysia Brandenburg - Tourism Manager - Parks Victoria

Ms. Sally Lewis, Regional Director, Western Region, Parks Victoria

Ms. Andrea Plawutsky, Director - Amplify Me

Mr. Ian Gibb, Director - Sustainable Development, Corangamite Shire

Mr. Michael Emerson, Manager - Economic Development and Tourism, Corangamite Shire

Mr. David Pope, President - Twelve Apostles Tourism and Business Association

Mr. Rohish Gupta, Policy Manager - Victorian Tourism Industry Council (VTIC)

Ms. Penny Wilson, Owner - Tall Trees Camping, Great Ocean Road.

If you would like to attend this symposium, please register and pay here. Registration is $200 (includes GST) and covers symposium attendance + gala BBQ dinner.
If you require accommodation, the Mantra Lorne is offering special symposium rates - call (03) 5228 9777.

For more information, please contact the Chief Investigator of this project Dr. Joseph M. Cheer
Australia & International Tourism Research Unit (AITRU), National Centre for Australian Studies, Faculty of Arts, Monash University or (03) 9903 4097 or 0438308469.

Supporting organisations include: