Bachelor of Communication Design Design MADA Now 2022

Hayley Maree

Hi I'm Hayley! A Melbourne–based multidisciplinary designer with a passion for photography, publication design, brand identities and illustration. I have an eye for aesthetics and enjoy challenging the bridge between traditional, analouge designs and modern, technical approaches. My studio project (below) is a campagin based project that explores a topic I am passionate about – Mental Health – in combination with a built-up understanding of youth perspectives on the future through detailed research I conducted via my research kit. Please enjoy my studio project work below and feel free to contact me through my website, instagram or via email.

Youth Mental Health Matters – I Give A Sh*T [Poster]

This series of six posters was created with the intention of raising awareness of youth mental health through the use of child-like visuals and bold text. The question "what do you want to be in the future" aims to highlight that without an improvement in mental health for our youth, their simple, future dreams may never come true.

Youth Mental Health Matters – I Give A Sh*t Billboard

This billboard was created to encourage viewers to make a difference for youths in their lives by showing that they "give a sh*t." The use of text bubble messaging illustrates that "giving a sh*t" is as easy as a quick message to someone in their life to show that they care.

Youth Mental Health Matters – I Give A Sh*t Bus Poster

Youth Mental Health Matters – I Give A Sh*t Design Research Kit

This design research kit explores a youthful yet cyncial approach to society by gathering perspectives of young adults [between the ages of 18-25] on the future and aspects of their current lives.

Youth Mental Health Matters – I Give A Sh*t Design Research Kit

It explored themes surrounding the economy, the cost of living, housing situations, parenthood perspectives and mental health statuses and assisted in refining my exploration for the campaign itself.

Youth Mental Health Matters – I Give A Sh*t Findings Poster

This poster collated my most prominent findings into a visual representation. Mental Health was of the most discussed topics and as such, became the forefront of my campaign exploration.

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Diwen Gao

Chelsea Tran

Hamish Stone

Hayley Maree

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