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Monash Art, Design and Architecture Student Exhibition 2022

Millie Marchant

Hey there, I'm Millie!
I am a designer working to generate effective design solutions to make the world a better place. I am particularly interested in identity and branding and I value projects that inform and empower groups of people. My Activation campaign, 'Our Hub,' aims to create a safe space for female identifying people who need support or assistance with the process of abortion or would like to regain control over their lives.

Our Hub - Poster Campagin

A promotional poster campaign for 'Our Hub.' Rather than directly addressing the confrontational subject of abortion in the posters, I have used design devices to engage the user and guide them to the online hub.

Our Hub - Poster Campagin

The posters are designed to engage viewers and invite them to investigate 'Our Hub' organically. Through appealing graphical elements and colours, the posters aim to guide the user from the initial interaction on the street to the online support community.
Play

'Our Hub - Stickers for Campaign'

The stickers are used to raise awareness for 'Our Hub' and act as promotional pieces to draw people to the online community. The stickers are playful and welcoming, aiming to attract new people to advocate and support people struggling with abortion.

View full video at www.youtube.com/watch?v=ZDDo6v7PkOk

Our Hub - T-shirts

Promotional merchandise to advocate for 'Our Hub'
Play

'Website - Our Hub'

The 'Our Hub' website is the place for users to connect, support and get information about the process of abortion and how users can support people going through similar hardships.

View full video at www.youtube.com/watch?v=L920uKGZe3o

Website Static

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