Bachelor of Communication Design Design MADA Now 2022

Victoria Harter

Hi, I’m Victoria! I focus on using illustration to create meaningful design outcomes. I enjoy creating a strong narrative throughout my motion and publication work that is creative and thought-provoking. My major studio project raises awareness around the impact of social media on our mental health and encourages a social media detox.

Social Media Detox Journal Kit

These three journals assist with a ‘social media detox. Each provides information, activities and insights to provide a physical outlet from social media. The visual style of candy is symbolic of the addiction that social media can have and how it may appear sweet, but it may be harmful if we are unaware of its influence.

'Social Media Detox – Instagram promotional animation 1'

The animation highlights how the constant stimuli from social media can feel overwhelming. It reminds us to have a break from our phones if we need it. I wanted to present this in an engaging and inviting manner that doesn’t instil guilt about phone habits but reminds us to be conscious of its impact.

View full video at www.youtube.com/watch?v=G8AecDcy8xU

Promotional Posters

Each poster highlights an issue that results from the over-consumption of social media. The message does not condemn social media but addresses the impact it can have and reminds us to be aware of it.

'Social Media Detox – Instagram promotional animation 2'

This animation focuses on insecurities that can stem from social media, reminding us that social media presents unrealistic standards and not to let these affect our self-worth.

View full video at www.youtube.com/watch?v=vmGreKgBBQQ

Design Research Kit – Insecurity & Social Media

Insecurity and social media research kit, designed to explore participants’ relationships with social media platforms and how it impacts their everyday lives.

'Social Media Detox – Instagram promotional animation 3'

The final animation reminds us to take a break from social media as it can negatively affect our sleep and mental health. The message is a gentle reminder to be mindful of our screen time to avoid spreading feelings of guilt for ‘wasting time’ on our phones.

View full video at www.youtube.com/watch?v=x3tifu4Nvws

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Diwen Gao

Jiesen (Jason) Gao

Huimuzi Li

Victoria Harter

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