My name is Tara. I'm a recent MADA student who studies a degree in both design communications and business marketing. As a communication designer, I have a passion for colour, typography and shapes. This is a main interest of mine when creating brand identities, social media content creations, publications and more. My campaign 'SafeSips' focuses on promoting safe alcohol drinking practices with a emphasis on taking preventative steps when drinking alcohol.
SafeSips - Outdoor Poster
These posters are designed to be displayed on popular streets for drinking such as Chapel St. They are positioned to act as a reminder, so people going past them will be encourage to take safe drinking practices.
SafeSips - Bathroom Poster
These posters are also designed to be placed on the back of bathroom stalls in different clubs, pubs and bars.
SafeSips - Coasters
SafeSips coasters are designed to be used in different bars, clubs and pubs. They use slang to remind drinkers to drink responsibly.
SafeSips - Social Media
Our social media is designed to be a page people follow that mainly posts on popular nights for drinking (such as on the weekend or on holidays). They are designed to be seen before people start drinking to ensure they take the important preventative measures to stay safe.
SafeSips - Wristbands
Our wristbands are designed to ensure people are sticking to their limits when drinking. They have our slogan to "Take SafeSips" and also have an area where people mark off how many alcoholic drinks they have consumed. This is to remind people to stay responsible and be accountable for their actions.
SafeSips - Wristbands + Coasters
Our wristbands and coasters should be familiar in a night out setting.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
