Currently studying a double degree doing Communication Design and Business (Marketing), I am in my third year of study. My interests are primarily based around all things graphic design, with keen interests in poster design, publication design and identities. After spending the last semester studying design in Prato, Italy, it allowed me to find new inspirations and ideas, whilst reflecting on my goals and ambitions as a designer.
Abilità
My project, "Abilità," addresses the economic challenge of youth emigration in Prato, Italy, by focusing on community empowerment and talent retention. The work is primarily in a digital medium, with a website acting as the central hub for resources and partnerships, guiding youth toward local industries and addressing career insecurity. Through programs such as workshops, internships, and events, the project nurtures creativity, career exploration, and mentorship from older generations. The project aims to speculate ways to inspire a sense of belonging, foster local opportunities, and support the economic and cultural future of Prato.
Event Posters
These posters were designed to accompany the hypothetical events that the organisation would run. Having a physical, tangible component which compliments the website helps create a more cohesive identity for the project.
Your future built with Abilità
(Animation, 1080 x 1920) This Instagram story animation features a deliberate call to action, designed to create a sense of empowerment for the audience. This animation would be a 'swipe up' interaction linked to the website.
(Animation, 1080 x 1920) This is an animation of the condensed wordmark, made for the Instagram story format. This would be a 'swipe up' interaction that links the user to the website.
Figma Prototype, The prototype website acts as a centralised platform that connects, supports and empowers young people in Prato. The website enables the organisation to reach a wider audience, ensuring young people from different regions are able to access the services provided, regardless of their physical location.
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