Emilia Bajer

Dimensions: 1080 x 1920px
Materials/Software used: ProCreate, Photoshop, After Effects

Targeted towards an audience between the ages of 5-10, the motion graphic is intended to be shown during school, whether at an assembly or in class. The video has a hopeful and light tone, as to facilitate a positive and encouraged reaction in the viewer to begin changing small daily habits, instead of using a shock or scare tactic. The illustrative style of the video was purposeful, as to be a recognisable style of the campaign "Invest in Antarctica", as well as to be able to transfer onto other applications such as posters.

[View full video here]

Dimensions: 4961 x 7016px (A2 paper)
Materials/Software used: ProCreate, Photoshop

The following posters are examples of the illustrative style of the "Invest in Antarctica - Motion Campaign" applied to a different medium. Due to targeting a younger audience, the posters do not have too many words, and include images that are recognisable from the motion graphic. The illustrative style of the posters work cohesively in the primary school setting, and are intended to be placed in areas that correspond with its context. For example, if the content of the poster is reminding the viewer to switch off lights, the poster could be hung by the exit/entrance of a classroom.

Dimensions: 1080 x 1920px
Materials/Software used: Illustrator, Photoshop, After Effects

"Delightful Temptations" is a new flavoured snack bar line by NutriChoc. They required a 30-sec advertisement to promote its release. It's aimed toward those who want to enjoy something sweet, but don't want to feel the guilt after. The bright but natural colours reflect the ingredients found in the bar, however are also intended to attract the attention of the viewer.
This project allowed me to play further with smoothing animations, and introduced me to using After Effects' 3D features, which I had previously very brief experience in.

[View full video here]

Dimensions: 10524 x 2478 px
Materials/Software used: Illustrator, Photoshop, CoPilot

As a part of NutriChoc's brief in creating advertising to promote their new snack bar flavour, I was also tasked with creating a stylescape. Instead of designing a full brand guideline, creating a 'stylescape' is a great way to showcase the entirety of the "Delightful Temptations" look and overall mood. It includes what typography, colours and imagery is used, as well as how the product might present itself on applications such as a phone screen.

Dimensions: 1920 x 1080px
Materials/Software used: Illustrator, Photoshop, AfterEffects

Along with advertisement fit for a computer or TV screen, NutriChoc required a promotional video of "Delightful Temptations" able to be viewed on a phone screen. The brief indicated that the 10 second video should include footage of people enjoying the snack, and the ingredients found in the bar.

[View full video here]