Sean Do [pronounced dough] is a graphic designer, type designer and web developer. His practice often explores the intersection of print and digital environments, considering how type and editorial design adapt and translate across different mediums.
Outstanding Project: Future Communications
Counter-Narrative: Conversion Therapy
This publication investigates the misinformation surrounding Conversion Therapy in the modern day. Instead of fact-checking, it creates a counter-narrative using the same persuasive techniques that made this cruel pseudo-scientific practice appear credible and authoritative in the first place. Along with re-adapting and re-contextualising the editorial aesthetics, the project urges readers to question how trust is manufactured through form as much as through content.
lost 'n found
lost ’n found is a digital-print platform that collects and shares personal stories about cultural identity, belonging, and connection. The website is an open archive that invites multicultural people to share and reflect on their lived experiences. Through this mode of collective learning, it aims to raise awareness, promote empathy and spark conversations among its audiences and the general public about the complexity and diversity of cultures.
lost 'n found is actively looking for new submissions. If the project resonates with you and you’d like to share your story, you can contribute here:
The zine is the physical counterpart of the online archive. Once enough stories have been collected, they will be curated and published in periodic issues, which offers a more tactile, intimate and personal way to engage with the content.
Gast Serif
Gast Serif is a condensed display typeface, inspired by the hard techno genre. It blends together the condensed form and sharp-edged serifs of underground rave typography and the thin weight and stripped-down design of contemporary hard techno promotional materials. Gast carries the soul of hard techno: raw, gritty, aggressive but minimal and structured.
Book (01)
Book (01) is a reflexive publication. It actively makes known its existence and construction, interrupting the usual immersive reading experience through interactivity and its "speaking" at the readers. Its content follows the idea of loose association, diverging through separate but loosely connected topics, ideas, objects, and artifacts.
Rabbits Eat Lettuce Rebrand
Rabbits Eat Lettuce is a multi-day immersive and holistic music festival, including 6 different stages playing a wide variety of dance music, art installations, daily workshops, yoga classes and market area. This rebrand project reimagines the brand based on their core values identified through research conducted on the business and the market: freedom, self-development, and community.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
