Angelyn Widjaya

“Catch U Ltr!” is an activation campaign that raises awareness about impostor syndrome among young adults entering the workforce. Initially inspired by conversations around AI and creative job insecurity, the research revealed that the real challenge isn’t technological replacement, but their internal doubt.

The Catch U Ltr! name tags capture this quiet insecurity in a lighthearted way, turning self-doubt into dialogue. Each tag becomes a small act of honesty — a reminder that imperfection is part of growth.

Talking about doubt makes it smaller. The Catch U Ltr! event brings together young adults who feel lost or unsure, creating a space where imperfections are celebrated as part of growth. It’s a place to connect, share stories, and realise that self-doubt doesn’t define us — it teaches us. Through open conversations and shared experiences, the event encourages reflection, honesty, and the comforting truth that being real is being human.

Clothing is something we all wear — it’s personal, yet universal. These apparel pieces act as subtle reminders that we’re not alone in what we feel. Catch U Ltr! turns everyday wear into a message of empathy, reminding us that whatever we’re going through, there’s always a place to go when we’re unsure, need to talk, or just need to feel seen. Because being real is being human.

It’s so easy for us to compare ourselves to others — especially on social media. The Catch U Ltr! campaign reaches young adults who feel lost in that cycle, reminding them that self-doubt doesn’t have to be faced alone. Through its promotions and social media presence, it builds awareness and strengthens its identity, helping more people discover and connect with it. Catch U Ltr! offers a positive space for honest conversations and gentle reminders of what it means to be human.

You can power up too! Mighty Local Bites is a motion piece made for the Little Food Festival, teaching kids about the importance of eating local in a fun, playful way. Inspired by video games, the animation turns local fruits into “power-ups” that give boosts of energy, speed, and confidence. It’s all about making healthy eating feel exciting and empowering — showing kids that every local bite can make them stronger.

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Showreel 2025 brings together my projects across UI/UX, branding, and motion design — including Catch U Ltr!, Mighty Local Bites, and Ardrie Voicebox. It balances emphasis on transition and context, showcasing how I approach storytelling through rhythm, empathy, and design that connects with people across different mediums.

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