The success of global health innovations in resource poor settings is dependent not simply on technical and/or clinical effectiveness but compatibility with the local environment. Political, cultural and socio-economic factors can all be barriers or facilitators to implementation, uptake and impact. As such, our project team spends considerable time in countries of high need to understand the local context and ensure these factors are accommodated into the product design and implementation strategy. Strongly supported by the Saving Lives at Birth program, this extensive local stakeholder engagement has delivered critical insights to support our work.
“Cultural beliefs around childbirth and bleeding vary between countries and stakeholders. Consequently, perceptions towards our project also differ and so understanding these differences will be critical to maximising the impact of our product where it is needed most.” Dr Tori Oliver, Project Coordinator