Amber Yeung

My project encourages individuals to carry out acts of empathy. After undertaking research, I found many people would benefit from others reaching out to them. As such, I created a digital platform that encouraged and facilitated this. To support my final outcome, I created scannable banners, pull tags, and gift tags that are continuously gifted from one person to another – all linking back to the digital platform. My campaign encourages people to truly understand and see ‘through’ each other, so I chose a friendly and inviting aesthetic with warm neutral colours. The translucency mirrors seeing through people and being transparent with feelings.