Anna Chen

The Bravery Deficit is a campaign aimed at raising awareness of the bravery gap in girls and women. From a young age, girls are taught to play it safe and smile sweetly – but into adulthood, this can translate into passing up leadership opportunities in places that need them or not negotiating for the wage they deserve. The campaign uses a guided journal, supplemented by a poster series and educational brochure, to help users actualise the bravest version of themselves.