Bachelor of Communication Design Design MADA Now 2022

Nida Batool

Hi, I’m Nida. I love creating and delivering meaningful design solutions that bring positive change. I enjoy producing illustrations and animation work as well as branding and publication design. For the Activation studio project, I focused on the subject of body image targeting young girls who are influenced by society’s beauty standards. My campaign intends to encourage the idea that different is beautiful and eliminate the concept of beauty standards.

'Embracing differences #1'

This moving poster illustrates that not only should a smooth and pointed nose be considered the most beautiful but other shapes and sizes of nose should be equally perceived as beautiful.

View full video at www.youtube.com/watch?v=BE1sdTxvkvY

'Embracing differences #2'

This moving poster seeks to communicate that different is beautiful by portraying an illustration of a girl with ideal lips which then alters to smaller lips. Thus demonstrating that beauty should not be measured in terms of how much one fits into the standards of beauty.

View full video at www.youtube.com/watch?v=Le1PVEG2Nr4

'Different is beautiful - Animation'

A short animation highlighting the issue of body image and the common standards of beauty set by society. It is intended to be an educational video that is shown to primary school and early high school students in hopes to reduce bullying and influence girls to feel more confident about their appearance.

View full video at www.youtube.com/watch?v=gDkv0Mn_WR8

Different is beautiful - Interactive poster

This is an interactive poster that encourages and welcomes young girls to draw a feature of themselves they love the most in an attempt to shift their focus to what they admire about themselves instead of wishing to look according to beauty standards.

'Infographic poster'

Results from the design research kit and additional research are collected to design this animated infographic poster presenting the issues of body image and beauty standards.

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Qiqian He

Jiaxi Wang

Kimteang Yin

Nida Batool

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