Hi I’m Pippa! I’m a communication designer with a passion for colour and typography to create clean and vibrant design solutions. As a recent MADA graduate, I studied a degree of both design communications and business marketing. Through this my interests lie across brand identity, social media content creation, editorial design, print based applications and more. My studio ‘Eye Think’ facilitates an engagement of self-reflective practices with the intention of ease and the removal pressure. Through a campaign based outcome, Eye Think aims to encourage the exercise of reflection to help think for good.
'Eye Think'
Eye Think focuses on facilitating the engagement of self reflection in an easy, non-confrontation style. The purpose of this campaign is to encourage the active participation of self reflection without the pressure or negative bias that may get in the way. The motif of the eye is used to reflect the variety of emotions that humanity feels both collectively and individually, and acknowledging the spectrum to which these emotions weigh. The typographic identity of this campaign encourages the action of filling in the blanks; reflection in the easiest way possible to help think for good.
The Eye Think poster series is positioned to allow self reflection in everyday lifestyles. Whether simply walking past or in a mode of transport, the poster series seeks to encourage individuals to interpret, consider and ‘fill in the blanks’.
Eye Think - Website
The purpose of the Eye Think website is to further facilitate the engagement of self reflection through a step by step process of digitally ‘filling in the blanks’. The user is given different emotions as options to choose from before participating in a short questionnaire style activity based on that chosen feeling. The intention of the website is to provide a second resource beyond the social media campaign and poster series to provide more interaction if desired. It also provides a platform to order the Eye Think book.
Eye Think - Social Media Campaign
The social media campaign for Eye Think is designed to infiltrate the instagram feed in a way that encourages thought and reflection whilst scrolling. These posts are intended to encourage a moment to pause and reflect amongst daily activity. Answers are welcome to be formed in the comments, imagination, written it down or private message the Eye Think Instagram account.
Eye Think - Book
The Eye Think Book is an extension of the website and social media campaign designed as a journal-like alternative to the digitial response. Each section is broken into different emotions where different prompts to either fill in the blank, draw or free reflection is offered. It is designed to be a resource to reach for at anytime.
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
