Hello, I’m Kelci! I am a Monash Communication Design Graduate and in 2023 I will complete my Bachelor of Business (Marketing).
I am particularly interested in brand identity and graphics as well as online platforms such as social media and websites.
My activation campaign titled “Réality Check” is centred around fashion retailer Réalisation Par, and their aim to become more sustainable in their practices.
Store Posters
This is a set of posters located at a Réalisation Par store. These posters aim to bring awareness to the issues that arise with fast fashion for people, the planet, and animals.
Website
This is an updated Réalisation Par website, which was the primary outcome of this campaign. It outlines the problems in the fashion industry and the steps the brand is taking to solve them.
Social Media Profile
A set of social media posts and stories to be uploaded on Instagram. These posts/stories continue to share the campaign message and lead people to the website, where they can view the entire campaign.
Store Poster
Another poster located at a Réalisation Par store. This poster is simple and straight to the point, focusing on the name of the campaign.
Website Overview
This is an overview of the entire website, which was the primary outcome. The website spans six pages, with each page highlighting a different step taken by the brand to become more sustainable in its practices.
Design Research Kit
This was my Design Research Kit I sent out to participants to gather information on my chosen issue of fast fashion. The information I received back from the kit led me to create the campaign around Réalisation Par.
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