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Monash Art, Design and Architecture Student Exhibition 2022

Liwen Zhang

My name is Liwen Zhang and you are welcome to call me Melody as well. I am a student at Monash University Bachelor of Design. During my three years at Monash, I have created many works in my field of focus. They cover posters, magazine layout, website building, animation and UI design. I live with the Bauhaus design philosophy, which is less is more. In the design, I prefer simple and bright color matching and typography, and adding a little highlight can poke people's hearts. I have my own design style, and of course I can meet the design style required by others.

A view from FREEDOM! app interfaces

This is the UI interface designed with sketch. The content of this app is that people around the world share their outfits, with a distinct personality. Users who enter the app can intuitively feel the atmosphere of free dressing inside, and users can like their favorite bloggers and interact synchronously. This is also a message point that deepens the freedom of dressing, telling the target user that many people in the world are boldly wearing the clothes they want to wear, why can't they?

A view from Activation DRK

This is a design research kit with the theme of Dress Freedom. It mainly contains 1 quantitative research method and 3 quanlitative research method. They are a questionnaire (some simple questions) and three interactive activities. The DRK is accompanied by an invitation letter to the participants, detailing the purpose of the DRK and the information about the creator. There are also some tools needed for the event, such as pens, solid glue sticks, etc. for participants to use.

A view from Activation DRK findings A1 poster

This is a data visualization poster showcasing DRK findings. The above data comes from DRK and is presented in some interesting way, rather than just numbers.

A view from FREEDOM! app interfaces

This is the UI interface designed with sketch. The content of this app is that people around the world share their outfits, with a distinct personality. Users who enter the app can intuitively feel the atmosphere of free dressing inside, and users can like their favorite bloggers and interact synchronously. This is also a message point that deepens the freedom of dressing, telling the target user that many people in the world are boldly wearing the clothes they want to wear, why can't they?

A view from FREEDOM! app poster

The purpose of these four posters is to promote the FREEDOM! app. I combined twelve themed characters and colors that I designed myself, as well as some UI interfaces for design, and made a mockup of the poster to simulate its use scenario.

A view from FREEDOM! app newspaper

Newspapers are a good means of paper propaganda. I still combined my own 12 themed characters as the main design inspiration, and used the main color of the app logo to apply to the design of the newspaper. The newspaper features the history of women's rise in dress freedom and leading figures, while the right half shows the app. This includes an introduction of the founder and an introduction to some of the app's highlight pages.

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