Design is an unspoken creative language that often speaks for itself. Over the past four years I have aimed to improve my fluency by creating works that are not only stimulating but visually ergonomic. I love to create works that are conceptually innovative and get people to engage, connect and relate to them. I also enjoy experimenting with different approaches, and would describe my style as striking and playful. On my journey to higher proficiency, the design language will be something I will enjoy forever enjoy honing.
The Inner Demons Project
This project involved the redesign of my work ordering and docket system. The goal was to build on the current design and improve it visually and increase task flow efficiency. This involved a lot of research into the user experience in order to make the best changes for user needs. This was made with Procreate, Photoshop, Illustrator, Indesign and Figma.
Industry Bean POS and Bump System Redesign
This project involved the redesign of my work ordering and docket system. The goal was to build on the current design and improve it visually and increase task flow efficiency. This involved a lot of research into the user experience in order to make the best changes for user needs.This was made with Procreate, Indesign, Illustrator and Figma.
The Museum of Misfortune
For this project we had to create a themed museum along with products relating to said museum. The museum was titled “No.13”, a collection of misfortune. Visitors would experience and interactive journey where they would participate and witness “misfortunate things” eg. breaking mirrors, black cats, walking under ladders etc. This project includes the museum’s design identity, business cards, merchandise as well as an accompanying app. The app is to be used before to test one’s level of fortune before, during and after the museum visit to see if their luck has changed. This was made with Procreate, Illustrator and Figma.
On the Grind
The project involved the promotional materials for an event. In my case, as Melbourne is known for their beloved coffee culture I created a poster for the annual Melbourne Coffee Festival. Accompanying this poster was a simple online website detailing information for and about the event. This was made with Procreate, Photoshop, Illustrator and Figma.
Asia Education Foundation Social Media Tiles
This project was done for the AEF as they needed social media tiles templates for instagram. The types of tiles range from announcements, call to actions, countdowns etc. The aesthetics aim to utilise the classic AEF colours with a more modern style. This was made through Illustrator and Indesign.
Rose Flags
This project revolved around the concept of ‘instruction’ entailed teaching a target audience about a particular concept. I decided to create a game to teach high schoolers about healthy and unhealthy traits (red and green flags) in relationships. Additionally, the game also aims to help players be more wary, by teaching them to recognise how ‘love’ and bias can make them overlook said red flags. When players wear the rose coloured glasses while playing they are unable to differentiate the colours of different flag cards. This was made through Procreate, Illustrator and Indesign.
Madeline Tran, The Inner Demons Project
Madeline Tran, Industry Bean POS and Bump System Redesign
Madeline Tran, The Museum of Misfortune
Madeline Tran, On the Grind
Madeline Tran, Asia Education Foundation Social Media Tiles
In the spirit of reconciliation Monash University acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.